For its new retail concept, pOpshelf, Dollar General has pledged to open approximately 1,000 stores by the end of the 2025 fiscal year (pOpshelf). The brand offers affordable and trendy merchandising, and their mission is to create an exciting environment for shoppers to enjoy the fun and unique things in life. The company sells a wide range of products, such as home décor, party goods, beauty supplies, toys, entertainment items, and much more. pOpshelf emphasizes the experience of shopping and encourages the customer to explore their products in an almost treasure hunt-like fashion, with their merchandise on a constant rotation to keep consumers excited to come back for more!
As of July 2022, the company has opened 75 pOpshelf locations in the U.S. across seven states, including Georgia, North Carolina, Tennessee, Alabama, Texas, South Carolina, and Florida (ScrapeHero). The retail concept occupies spaces of roughly 9,000 SF and targets younger and wealthier women as opposed to Dollar General’s slightly older and more rural target market (RetailWire). According to Dollar General, “over 90% of the merchandise sold by pOpshelf costs $5 or less” (CNCB). Dollar General is well on its way to achieving their expansion goal since its announcement in December 2021, and they are continuing plans to reach new markets across the country.
Zack Sogoloff, Senior Vice President at Goodman Real Estate Services Group, and Daniel Clark, Vice President and Manager, Columbus Office, at Goodman Real Estate Services Group, have secured tenant representation of pOpshelf throughout Ohio, excluding the Cincinnati and Dayton markets. Zack Sogoloff is actively seeking locations and working on deals in the Northeastern and Northwestern Ohio markets, and Daniel Clark is actively seeking locations and working on deals in Central and Southeastern Ohio. pOpshelf is considering inline, endcap, and freestanding locations ranging from 9,000 to 12,000 square feet, with a minimum of 68 feet of frontage.